| Ways to improve Banking services in Post Offices in India |
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| Articles |
| Written by Site Administrator |
| Friday, 09 October 2009 12:25 |
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India Post today faces the challenge of keeping pace with the changing trends of its banking consumers. Conventional banks, particularly those in even the government sector are today able to provide up-to-date facilities to their consumers to increase and optimize convenience. Where does the problem lie with post offices in India? First, maybe it is not a problem for them, as it is not at all their priority. However, if if is a matter of concern for them too, then there are a few way to improve the situation. 1. Centralize and integrate operations Integrating all Post Offices in India is a need of the hour. For example, I have a deposit account in Mumbai, I must be able to close it at any post office in India as long as I carry the right documents with me. This is the most important factor that is crippling the banking services of the Post Offices. When once this facility becomes available to its consumers, Post Office banking services will be ready for the changing global trends of its consumers. 2. Partner with Banks and Finance firms They can partner with Banks and finance firms to increase the convenience of consumers. They have already done this in some areas. For example, they are distributing mutual funds of all prominent banks and finance firms now through key post offices directly. Their Monthly income scheme can be linked to your bank accounts to deposit your interest directly into your bank account. However, there is the need to do more. They can integrate their databases with the banks and be able to provide Debit Cards and other allied services for savings accounts with Post Office, etc,. 3 Go Online There is a desparate need for the Post office Banking services to go online. They must provide online access to consumers to check their account details. There must be facilities to do payments and other transactions online. 4. Promote Post Offices must promote all their schemes such as Savings schemes, Insurance schemes, Deposits, etc. more prominently. They can start with placing hoardings on their own Speed Post vehicles that are roaming from place to place all the time. Promotions can also be done through the little envelopes, cards, etc., that we occasionally buy from the nearest post office. Innovation is key! there are plenty of Post Office infrastructure that keeps meeting the public eye from day to day. They can promote their schemes through all of these platforms. 5. Customer Care This again is key to promoting their business and increasing customer base. Once they have tollfree customer care service, consumers can easily clarify their questions about whatever policy they are interested in. 6. Super Postman The Postman who delivers letters everyday can become a much larger role by accepting deposits from consumers straight at their homes. Consumers can also place requests to receive their services through the Postman whenever there is a need for it. This innovation is not a painstaking one as the Postman is anyway already in the streets everyday. Comments (0) |
| Last Updated on Tuesday, 13 October 2009 18:41 |